American Humane® Certified Program Certifies Pastry Smart, the First Branded Products Exclusively Using Ingredients from an American Humane Certified Producer

Butter, Milk and Eggs Used in Pastry Smart Products Come from Clover Stornetta Farms, One of the Original American Humane Certified Producers

DENVER, Aug. 3, 2009 – American Humane® Certified announced that it has certified Pastry Smart, the first branded bakery, pastry and chocolate products made exclusively with ingredients from an American Humane Certified producer. Pastry Smart is a California-based company specializing in organic par-baked breads, frozen pastries and confectionery products. The butter, milk and eggs used in all Pastry Smart products are from Clover Stornetta Farms of Petaluma, Calif., one of the original American Humane Certified producers (certified in 2000).

American Humane Certified is America’s first farm animal-welfare program. It is the fastest growing third-party independent animal-welfare certification program in the U.S. Pastry Smart is the first bakery and confectionery company to be certified by American Humane, a 131-year-old, non-profit organization that has helped lead the humane movement in the U.S.

"Animal welfare is a growing consideration in the food people choose to buy,” said Tim Amlaw, director of American Humane Certified. “Knowing that all the ingredients used to make a product have come from farms certified by American Humane is very important when selecting a brand.”

"Being the first ever and only bakery and chocolate company to have the American Humane Certified label on our products is very important to our customers. They want to know that the animals that produced the ingredients were humanely raised and cared for,” said Mark Ainsworth, president and CEO of Pastry Smart. "Animal welfare is an important consideration in the quality food we offer to our customers."

American Humane Certified developed the True Humane Tracking™ system, a proprietary, three-tiered audit system. This state-of-the-art method provides transparency, accountability and consistency to producers, retailers and consumers. Producers who successfully comply with American Humane Certified’s robust science-based standards may display and promote the American Humane Certified label on their products, attesting to their adherence to the humane animal care that consumers are demanding, along with other sustainable farming practices.

About Pastry Smart

Pastry Smart LLC is a San Francisco Bay Area Company based in the heart of Silicon Valley. It specializes in the development and production of organic par-baked and frozen pastries, breads and confectionery products. It specializes in custom-run products from individual concept prototypes to large-volume production. It has a 25,000-square-foot, state-of-the-art facility for the production of hard-to-find pastry products. The company owns, produces and operates several brands, including Shokolaat, Pastry Smart and Old World Mills. Each brand has its own area of specialty. It supplies its customers a customized product line that fits the a la carte café to the in-house catering operation and offers many consulting services: menu development, bakery kitchen design, and product development and analysis. For more information, visit: www.pastrysmart.com.