For the second year, the American Humane Association’s farm-animal welfare program, American Humane Certified, will exhibit at the Food Marketing Institute Show in May, to showcase the fastest growing marketing opportunity for humane labeled food products to the industry’s leading producers and food marketers.

All attendees of the FMI Show are invited to visit American Humane’s booth (# 1588) to learn about the certification process and how American Humane certified is a value-added program that is not only good for animals but good for business and good for people.

As consumers are increasingly showing concern for how their food was raised, producers are seeking independent, third-party verification to the market. American Humane Certified believes that animal welfare should not only be good for animals but is also economically viable for producers.  American Humane Certified works with agriculture to educate and motivate producers and demonstrate the economic and social benefits of animal welfare.

In a proprietary study by Public Opinion Strategies for American Humane, there were two significant findings:

Of all types of food labels, humane treatment is the most important.
Consumers are willing to pay up to 10 percent more for a humanely raised product.
American Humane works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on its 130 year legacy of being the gold standard of humane behavior, consumers trust the American Humane Certified label.

The FMI Show takes place May 4-7 at Mandalay Bay in Las Vegas. For more information on American Humane Certified please go to www.americanhumane.org/certified.

About American Humane

The American Humane Association is the only national organization dedicated to protecting both children and animals. Founded in 1877, American Humane is celebrating its 130th anniversary this year. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link® between animal abuse and other forms of violence, as well as the benefits derived from the human-animal bond. American Humane’s regional office in Los Angeles is the authority behind the “No Animals Were Harmed”® end credit disclaimer on film and TV productions, and American Humane’s office in Washington is an advocate for child and animal protection at the federal and state levels. American Humane meets the strong, comprehensive standards of the Better Business Bureau’s Wise Giving Alliance, has been awarded the Independent Charities of America “Best in America” Seal of Approval, and has received a 3-star rating from Charity Navigator, America's leading charity evaluator. Visit www.americanhumane.org to learn more.