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America’s Fastest Growing Animal-Welfare Label Presents Marketing Opportunity At World Pork Expo in Des Moines, Iowa
Newsroom
Monday, 26 May 2008 21:15

For the second year, the American Humane Association’s farm-animal welfare program, American Humane Certified™, will exhibit at the World Pork Expo in Des Moines, Iowa, in June to showcase the fastest growing marketing opportunity for humane-labeled food products to leading pork producers and processors.

All attendees at the expo are invited to visit American Humane’s booth (#CB 2629) to learn about the certification process and how American Humane Certified is a value-added, solution-based program that is good for animals and good for business.

American Humane Certified is America’s first animal-welfare program dedicated to the humane treatment of farm animals. It is the fastest growing, third-party independent animal-welfare label program in the U.S. More than 50 million farm animals have been certified by American Humane’s science-based program. American Humane auditors are rigorously trained in the American Humane Certified species-specific standards and are certified by the Professional Animal Auditors Certification Organization (PAACO).

As consumers and retailers are increasingly showing concern for how food is raised, producers are seeking independent, third-party verification to the market. American Humane Certified believes that animal welfare should not only be good for animals but also economically viable and feasible for producers. American Humane Certified works with agriculture industry to educate and motivate producers and demonstrate the economic and social benefits of animal welfare. American Humane Certified is now in discussions with major pork producers to implement proactive changes in the phasing out of gestation crates.

In a proprietary study by Public Opinion Strategies for American Humane, there were two significant findings:

  • Of all types of food labels, humane treatment is the most important.
  • Nearly 60% of consumers are willing to pay up to 10 percent more for a humanely raised product.

American Humane works closely with its independent Scientific Advisory Committee, industry professionals and producers to ensure that industry advancements and best practices are part of American Humane certification standards. Based on its 131-year legacy of being the gold standard of humane behavior, consumers trust the American Humane Certified label.

The World Pork Expo takes place June 5-7 at the Iowa State Fairgrounds in Des Moines. For more information on American Humane Certified please go to www.americanhumane.org/certified.

About American Humane

The American Humane Association is the only national organization dedicated to protecting both children and animals. Founded in 1877, American Humane is celebrating its 130th anniversary this year. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link® between animal abuse and other forms of violence, as well as the benefits derived from the human-animal bond. American Humane’s regional office in Los Angeles is the authority behind the “No Animals Were Harmed”® end credit disclaimer on film and TV productions, and American Humane’s office in Washington is an advocate for child and animal protection at the federal and state levels. American Humane meets the strong, comprehensive standards of the Better Business Bureau’s Wise Giving Alliance, has been awarded the Independent Charities of America “Best in America” Seal of Approval, and has received a 3-star rating from Charity Navigator, America's leading charity evaluator. Visit www.americanhumane.org to learn more.