Retailers & foodservices

Full animal welfare audits offer retailers and foodservice operators consistency, reliability, accountability and transparency. Consumers not only support the humane treatment of farm animals, research shows that it is a significant purchase driver.

Consumers believe that animals raised in good, healthy and stress free environments produce better quality, healthier and safer food. In essence, the American Humane Certified program verifies the social contract between the consumer, the producer and the retailer. It increases trust and decreases the risks associated with unaudited food sources.

The American Humane Certified program is based on an annual on-site audit of more than 200 science-based standards developed by veterinarians, animal scientists, and practitioners, and reviewed regularly by a renowned committee of international scientists. Our independent auditors are ISO 9000 trained and Professional Animal Auditor Certification Organization (PAACO) certified, and are each specialists in their respective species. The public demand for humanely raised products is here now, and growing every day. Meeting that demand is smart business. Here's what consumers are thinking:

- Leading food research firm Technomic reports more than half of consumers point to animal welfare as one of the most important social issues in the food business.
– “Humanely Raised” label is #1 importance over “Natural” or “Organic” *
– 60% of those surveyed indicated a willingness to pay more for foods with a humanely raised label*
– 56% of all consumers surveyed are “Very Concerned” about food safety**
– 43% are “Very Concerned” about the humane treatment of farm animals**
– 38% are “Strongly Influenced” by the following statement:
“training farmers, auditing and certifying producers of products found in grocery stores makes food purchased at the grocery store safer for consumers”**
*Independent Public Opinion Survey 2007
**Center For Food Integrity 2010 independent survey of 2,002 consumers

Offering products with the American Humane Certified label is good for animals, good for consumers and good for business! Food safety and quality are directly linked to farm animal welfare by consumers. We ask you to proudly support farm animal welfare. It makes a powerful statement about who you are as a company and the way you do business by providing what your customers want: the American Humane Certified label on their selection of meat, dairy and eggs.